The Author's Secrets to Attracting Lifelong Customers on eBay
The Author's Secrets to Attracting Lifelong Customers on eBay
How is this done?
The process is as easy as making a newsletter to sell alongside your eBay® items.
A newsletter can be used for the following purposes, which I will briefly discuss in this article:Convert Online Shoppers Into Buyers on eBayConvert eBay Buyers Into Devoted PatronsThe lesson in this article will consist of two parts. If you want to know how to make a good newsletter, stay tuned for my next post (lesson) that covers the fundamentals. Making a newsletter may be a breeze if you follow these simple instructions!
First Things First: Convert eBay Viewers into Buyers
Even while converting your eBay ® "browsers" into customers is your primary objective, you must not rest on your laurels. Many eBay® vendors operate under the assumption that customers won't buy from them unless they have exactly what the "browser" is seeking. That, however, is not at all accurate.
The hardest step, bringing the "browser" to your listings, is already behind you. Making sure each visit counts is the crucial part. If you want to turn a one-time visitor to one of your listings into a paying customer, you need to keep them on your site until you collect their name and email address.
Imagine you have an online store selling home decor items. Someone comes across your listings while searching for a specific type of window curtain. The buyer peruses both the linked auction and your "other listed items." This specific customer is unable to locate the desired item. Consequently, they no longer participate in your auctions, and you will never again have the opportunity to work with them, will you? Not at all!
Having a simple call to action that says, "Click here to visit my About Me page and receive free, weekly tips to help you redecorate your home like a professional designer for half the cost." would be a great way to encourage visitors to check out your About Me page.
Your About Me page is the perfect place to give visitors easy directions on how to sign up for your free weekly newsletter and start receiving the helpful recommendations they're seeking.
Seems simple, doesn't it?
Yes, it is, and you may be collecting useful email addresses and names in no time at all.
Converting One-Time eBay Buyers Into Repeat Buyers
Even though it's obvious, the eBay ® industry completely ignores this. You should handle eBay ® as if it were your own business. Your goal, as with any "typical" firm, should be to make the sale as smooth as possible so the consumer will come back. But it's easy to get buried in the sea of information when you shop online.
Be sure to keep in touch with customers once you've won them over. This will ensure that when they return to eBay ® to buy something, they'll think of you first.
Software for managing customers is available in auction programs like Vendio. After a sale, it's simple to add a "join my mailing list" link to every email. Just because someone buys something from you on eBay doesn't mean you can't email them after the sale.
Something along the lines of, "Join my monthly newsletter and receive updates on my product line including notification of newly listed items and member discounts." would be a good offer to provide them.
By maintaining contact with your previous clients in this way, you can ensure that your name remains front of mind. In addition, you can regularly invite them to your auction postings. However, it is imperative that you provide excellent customer service. In order to earn their gratitude and encourage them to come back, you must give them excellent deals.
Gathering information on people who are interested in purchasing your product is quite valuable, whether it's the names and emails of auction visitors or customers.
Customers are highly likely to make future purchases of a similar nature if they are already on eBay ® to buy something "like" what you sell. You may increase the likelihood that customers will choose you for their next transaction by providing them with useful information, discounts, and ongoing communication.
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